It took me a while to get my first pair ofAllbirds. I heard a lot about them, but they have so many styles, it took a bit to take the time to pick. I wonder how many others are in the same...<can't..resist..dad joke>...shoes 🤦♂️🙄
They have a huge social following. Since Allbirds is an environmentally friendly brand, using Earth Day to challenge their followers to find the perfect pair of earth-friendly shoes could boost conversions.
And for those who don't immediately buy, both Allbirds and those customers now know what their perfect match is, which makes buying even easier by getting them into the right welcome email series.
90% of social followers are just window shoppers, so you need creative ways to continuously get them across the finish line. The quiz below took a few minutes to generate (on my phone), making it fast enough to create one for most social posts.
It's also worth testing them on Shopify collection pages to see how they boost conversions by helping prospective customers decide and buy.
