I was inspired by Coachella since it's that time of year. They have a huge social following, but they could leverage it better to sell more merch, which would further boost event awareness and engagement.
I made this Instagram example in a few min, but should it also happen on TikTok, YouTube & anywhere else they have an audience. The cost? A shirt 👕
The gist:
Name it something fun & pick the best-selling merch (their store is on Shopify)
Generate a product quiz with a click
Fans take quiz for a chance to win their top pick
Fans discover merch they love most (product awareness)
Coachella gets contact info & buying preferences from fans to inform future merch + personalize marketing comms throughout the year
Everyone loves social giveaways. The cost is whatever you give away, and it takes just 5 minutes to create. It just might be the highest ROI marketing you ever do 😉
Do this every day of the event, and tell me it won't double merch sales! 🚀
This would be implemented as a Quiz Button (modal that opens when clicked) at the top of collections pages.
